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Firdely Dja

Firdely Dja

Lead l Senior Product Manager

Product Management
Growth Hacking
Digital Strategy
Leadership
Effective Communication
Driving License
France
Employed Open to opportunities
Contact me
With 9+ years experience in different Tech & Media company, I am passionate about solving user problems trough all the product lifecycle.

I am a quick learner with a proven track record in my previous role, including Strategy to Roadmap, User Research, User Acquisition, and Delivery. I am also data-driven, leveraging data for decision making and drive product success.

Firmly , I believe that creating high-performing products requires key people collaboration from diverse backgrounds.

As a team player with strong leadership qualities, I strive to be fair and humble. I excel at transforming complexity into simplicity and am highly regarded for my communication and collaboration skills. I am always willing to go the extra mile to ensure the successful completion of a project.

So feel free to contact me.
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Experiences
  • Strategy & Vision:
    Define and communicate product vision and strategy to stakeholders
    Establish key success metrics: adoption, business impact, engagement
    Led migration assessement and recommendations on a new platform US/EU
  • Discovery & Design:
    User research and data analysis to identify pain points and technical needs
    Prioritize problems and solutions and defined MVP.
  • Delivery:
    Define requirements, user stories, UAT (Confluence, JIRA, Notion)
    Built development roadmap and managed sprint with EM
    Managed change activities (demos, release mail, trainings)
  • Transition from feature team to impact team:
    Working with various team composed (EM, Devs, UI/UX Designer, QA)
    Team to improve top of the funnel
    Team to ensure Authenticity, Trust & Safety
    Manage a Junior PM
  • Define product strategy & vision for Mobile apps with product leaders, market leads & stakeholders for 13+ brands (Télé-Loisirs, Voici, Capital..)
  • Define acquisition strategy for 13+ brands using organic (CRM, push) and paid (Google Ads, Snapchat, Search Ads) channels to drive growth and maximize ROI.
  • Monitor, analyze, and report on KPIs to ensure marketing and product initiatives are driving profitable
  • Managed a team of three Product/Acquisition Managers responsible for product cycle development and growth strategies
  • Audited & led migration to new attribution tool and CRM push notification systems for better tracking and improve user engagement
  • Brought Paid Ads campaigns in-house to optimize and directly control ad spend and performance
  • Managed mobile app delivery on the leading OS ( iOS, Android, Windows) through all its phases, including Solution Design, Planning, Build, Monetization and Test, Deployment and transition to Maintenance
  • Successfully managed a complete redesign and launch of apps on Windows 10, Android and iOS platform
  • Worked with high functioning technical teams including mobile solution architects, designers, creative team and developers to deliver mobile app
  • Planned and scheduled project activities, tasks, milestones and deliverables
  • Drived new user acquisition through multiple ad partners while owning optimization decisions based on LTV and ROI evaluation
  • Continued to improve our analytic tools and ASO for managing, analyzing, and optimizing user acquisition
  • Worked with marketing, sales and internal teams to promote the brand
  • Status reporting (regular audience/performance data gathering) to managers and stakeholders on the progress of mobile projects, key issues and risks
  • Identified and defined users' problems, as well as managing throughout entire solution process
  • Handled the monthly mailings, phoning and media that went out to clients
  • Participate in and initiate online conversations with our community
  • Research, plan and execute new opportunities and activities to create and nurture
    online relationships within the community
  • Performed daily tasks as showroom Assistant
  • Photograph and categorize samples for e-mail outreach
  • Assist in research of new and target accounts
  • Assist in coordination of any events or projects
  • Strategic media planning across both traditional and digital platforms

    Producing and Analyzing TV, Internet and digital platforms audience forecasts to help with business planning

    Helping define the clients journey by dealing with multiple briefs which play a big role in the plans developed by the commercial department for the clients

    Responsible for regular ratings/performance data gathering

    Keeping abreast of insight and research developments and new sources of information affecting Media Industry

    Use of media measurement tools and analytics - TV data and online data

Sales Assistant

Claire's Accessories
July 2011 to October 2011
Full-time
Paris
France
  • Sales assistant cashier

    Supporting the Manager with the achievement of the retail targets

    Driving sales and delivering a high level of customer’s service

    Ensuring high levels of team performance and business results

    Receiving and sorting deliveries, making sure that there's always plenty of stock available on the sales floor and that it all looks fantastic

Assistant Manager

Gabriel's Vine Ltd
April 2010 to August 2010
Full-time
London
United Kingdom
  • Sales assistant cashier

    Stock control/ ordering

    Execute sales and merchandising plans that support brand building and financial objectives

    Ensure exceptional hospitality to all customers

    Ensuring high levels of team performance and business results

    Merchandising
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