Firdely Dja
Lead l Senior Product Manager
Product Management
Growth Hacking
Digital Strategy
Leadership
Effective Communication
Driving License
France
Employed
Open to opportunities
With 9+ years experience in different Tech & Media company, I am passionate about solving user problems trough all the product lifecycle.
I am a quick learner with a proven track record in my previous role, including Strategy to Roadmap, User Research, User Acquisition, and Delivery. I am also data-driven, leveraging data for decision making and drive product success.
Firmly , I believe that creating high-performing products requires key people collaboration from diverse backgrounds.
As a team player with strong leadership qualities, I strive to be fair and humble. I excel at transforming complexity into simplicity and am highly regarded for my communication and collaboration skills. I am always willing to go the extra mile to ensure the successful completion of a project.
So feel free to contact me.
I am a quick learner with a proven track record in my previous role, including Strategy to Roadmap, User Research, User Acquisition, and Delivery. I am also data-driven, leveraging data for decision making and drive product success.
Firmly , I believe that creating high-performing products requires key people collaboration from diverse backgrounds.
As a team player with strong leadership qualities, I strive to be fair and humble. I excel at transforming complexity into simplicity and am highly regarded for my communication and collaboration skills. I am always willing to go the extra mile to ensure the successful completion of a project.
So feel free to contact me.
Experiences
Senior Product Manager
Meetic (Match Group)
Since April 2020
- Strategy & Vision:
Define and communicate product vision and strategy to stakeholders
Establish key success metrics: adoption, business impact, engagement
Led migration assessement and recommendations on a new platform US/EU - Discovery & Design:
User research and data analysis to identify pain points and technical needs
Prioritize problems and solutions and defined MVP. - Delivery:
Define requirements, user stories, UAT (Confluence, JIRA, Notion)
Built development roadmap and managed sprint with EM
Managed change activities (demos, release mail, trainings) - Transition from feature team to impact team:
Working with various team composed (EM, Devs, UI/UX Designer, QA)
Team to improve top of the funnel
Team to ensure Authenticity, Trust & Safety
Manage a Junior PM
Head of Mobile App & Growth
Prisma Media
February 2017
to April 2020
- Define product strategy & vision for Mobile apps with product leaders, market leads & stakeholders for 13+ brands (Télé-Loisirs, Voici, Capital..)
- Define acquisition strategy for 13+ brands using organic (CRM, push) and paid (Google Ads, Snapchat, Search Ads) channels to drive growth and maximize ROI.
- Monitor, analyze, and report on KPIs to ensure marketing and product initiatives are driving profitable
- Managed a team of three Product/Acquisition Managers responsible for product cycle development and growth strategies
- Audited & led migration to new attribution tool and CRM push notification systems for better tracking and improve user engagement
- Brought Paid Ads campaigns in-house to optimize and directly control ad spend and performance
Mobile Product Manager
20 Minutes
March 2015
to January 2017
Paris
France
- Managed mobile app delivery on the leading OS ( iOS, Android, Windows) through all its phases, including Solution Design, Planning, Build, Monetization and Test, Deployment and transition to Maintenance
- Successfully managed a complete redesign and launch of apps on Windows 10, Android and iOS platform
- Worked with high functioning technical teams including mobile solution architects, designers, creative team and developers to deliver mobile app
- Planned and scheduled project activities, tasks, milestones and deliverables
- Drived new user acquisition through multiple ad partners while owning optimization decisions based on LTV and ROI evaluation
- Continued to improve our analytic tools and ASO for managing, analyzing, and optimizing user acquisition
- Worked with marketing, sales and internal teams to promote the brand
- Status reporting (regular audience/performance data gathering) to managers and stakeholders on the progress of mobile projects, key issues and risks
- Identified and defined users' problems, as well as managing throughout entire solution process
Master Degree : Professional Program in Digital Business, option Digital Project Manager
Digital School
2016
Train operational managers in Digital Business. Develop the necessary skills to define a strategy, manage and pilot Web and Mobile projects.
Digital Media and Web development
Project Management: Functional specifications, wireframes, storyboard, planning...
Visual Media, Branding and Creativity: Photoshop, Illustrator, InDesign
Digital Media and Web development
Project Management: Functional specifications, wireframes, storyboard, planning...
Visual Media, Branding and Creativity: Photoshop, Illustrator, InDesign
Discovery
User research
Good communication skills
Design Thinking
Lean/ Scrum
UX Writing
Strategy & vision
Microsoft Office
CMS
Design
Balsamiq
Wordpress
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Sketch
Adobe InDesign
Adobe Illustrator
Sketch
English (fluent)
Spanish (notions)
German (notions)
Interests
Sports
- Volley ball
- Yoga
- Fitness